Field notes
Buffer time: the invisible KPI killing your orders
The time between "order ready" and "courier picks it up" is the KPI nobody monitors — and the one that hits quality the hardest. Here is how we instrumented it for Dodo Pizza with Spark Streaming + Delta Lake, and the 4 mistakes we made before doing it right.
El Veredicto
Opinión sin diplomacia.
Computer vision in LATAM retail: what works in 2026 (and what doesn't)
Seven of ten CV-in-retail projects in LATAM never reach production. What pays, what doesn't, and how to design a pilot that doesn't collapse at scale.
Hacker Sergio: 12 months of Odoo consulting in LATAM — 5 lessons
Twelve months of Hacker Sergio in five operating lessons: LATAM SEO, compliance, Forbes, risk defense, and two-brand architecture. No diplomacy, with numbers.
Forbes 30 Under 30 LATAM, 2 years in: data, market, and media capital
Forbes 30 Under 30 data: 24 months inside the LATAM cohort. What works, what is noise. Compliance, distribution, PYME vs. enterprise — unfiltered.
Three fatal errors when rolling out Odoo in Peru in 2026
Three errors kill 70% of Odoo projects in Peru: partner picked on price, scope-as-invoicer, and stock l10n_pe. SUNAT 2026 fines plus the real cost of rework.
Engineering
Stacks, arquitecturas y trade-offs reales. Sin marketing.
Lead scoring in LATAM: from rules to ML for B2B teams in 2026
Three maturity levels (rules to logistic regression to XGBoost), metrics so you do not fool yourself, and a real Mexico case 3.1% to 8.7% in 90 days.
ClickHouse benchmark 2026: a ClickBench breakdown and competitor comparison for LATAM
Honest ClickBench breakdown — 43 queries, 60+ OLAP engines compared. When migrating to ClickHouse in LATAM pays off, and when it doesn't.
Churn prediction model for LATAM: retention model architecture (2026)
XGBoost vs survival analysis, identity resolution across CPF/RUC/CURP, per-segment retention playbook. What separates LATAM churn models that pay from models that decorate a dashboard.
Computer vision consultant in LATAM: what gets bought in 2026 — and who is overpaying
Computer vision consultant in LATAM in 2026: what clients ask for vs. what they need, real use cases, budgets USD 25k–300k, privacy by country.
Real-time data architecture: Kafka or REST API — the right call for LATAM
When Kafka is the answer, when REST API still wins, and why most "real-time" projects in LATAM are actually pseudo-real-time.
Machine learning consultant in LATAM: hiring framework, budgets and use cases for 2026
When to hire a machine learning consultant in LATAM in 2026: methodology, USD 25k–300k budgets, use cases (fraud, churn, demand) and regulation by country.
Casos LATAM
Implementaciones reales con cifras reales.
Tutoriales
Guías paso a paso para SUNAT, SAT, DIAN, AFIP.
Test CFE 25-1: is your Odoo ready for the new DGI format?
How to test your Odoo against DGI Uruguay's homologación environment before a buyer calls asking about the first RECHAZADO.
Odoo implementation for LATAM SMBs: 16-week roadmap (2026)
70% of Odoo implementations in LATAM fail because of the contract model, not Odoo. A 6-phase roadmap in 16 weeks that removes 80% of the risk.
SUNAT 2026 SMB Checklist — 47 Compliance Points
47-point diagnostic for Peruvian SMBs: CPE, SIRE, GRE, PLE and the new February 2026 validations. Fines, deadlines, and Odoo l10n_pe mapping.
Telecom attribution in LATAM: MTA, MMM, and MTS + Philip Morris cases
Why last-click breaks on postpaid and regulated CPG. A hybrid MTA + MMM + geo-experiments stack on Odoo, without paying USD 500k for Adobe + Salesforce.
SIRE SUNAT: a step-by-step guide for Peruvian small businesses in 2026
RVIE, RCE, and the SUNAT propuesta explained without the jargon. 2026 calendar, real fines, and how to avoid the silence trap.
LATAM Compliance 2026: full review — SUNAT, SAT, DIAN, SII, ARCA
LATAM compliance 2026: six regulators tighten at once. What changes in SUNAT, SAT, DIAN, SII and ARCA, the fines to expect and why systems that worked in 2024 fail in 2026.
Industria
Análisis del mercado, competidores y cambios estructurales.
Odoo for LATAM clinical labs: architecture for a Gemotest-scale network
Why the LIS does not belong inside Odoo, where e-invoicing breaks, and the 5 mistakes that kill the project before month six.
Odoo airline loyalty: an open-source frequent-flyer stack for LATAM
IBS iLoyal costs USD 2–8 million. For LATAM LCCs and regionals, Odoo covers 60–70% of the stack at 5–10% of the price. Architecture, IFRS 15, PCI, GDS and a CIS case with +22% retention.
Fintech onboarding in LATAM: Odoo and a crypto VASP case study
Regulator map for SBS/CNBV/CMF/SFC/CNV through 2025–2026, a six-layer onboarding architecture on Odoo, and an anonymous case with drop-off from 71% to 43%.
B2B portal for LATAM manufacturers: 2026 architecture and the NLMK case
Quote-to-order from 24 hours to under 4. SAT, SUNAT, DIAN, SII and ARCA compliance inside the flow. The Odoo modules that cover the MVP in 4-6 months.
Odoo for insurance in LATAM: a platform for brokers and MGAs
Brokers, MGAs, and insurtech can run Odoo as their operational backbone. What fails is trying to replace the core engine. The QIC and AlfaInsurance cases mark the line.
Research
Estudios profundos, papers, encuestas.
Pricing intelligence for retail: lessons from Estée Lauder and Leroy Merlin
Pricing intelligence for LATAM retail: a 6-layer stack, Estée Lauder (MAP from 71% to 94%) and Leroy Merlin (+1.4-2.8 pp margin on 50,000+ SKUs).
How I built the Audita tu Odoo course: methodology and lessons from the LATAM SMB market
Five modules, audit-first, pilot with 47 students from 9 countries. The course does not teach you to implement Odoo: it teaches you to diagnose the one you already run before the next tax reform turns your books into a fine.
Pricing intelligence in LATAM 2026: how retail in Mexico, Chile, Colombia, Peru, and Argentina prices with data, not intuition
Pricing intelligence in LATAM by layer: collection, matching, modeling, action. Antitrust risks at COFECE/FNE/SIC, an anonymous case with +2.1 pp margin, and the real cost of MVP versus production.
Data infrastructure in LATAM: why SMBs leak USD 500B a year
BID, CEPAL, and McKinsey land on the same USD 500B figure from three angles. The median LATAM SMB runs on zero data infrastructure. Layer-by-layer diagnosis and a 90-day playbook.
SUNAT 2027: Peru's final phase of tax digitalization
Analytical preview of SUNAT 2027: universal SIRE, GRE-only, real-time CPE validations, and fines up to 50% UIT. How to prep your Odoo before the fall 2026 window closes.